{"id":4061,"date":"2026-04-13T01:00:00","date_gmt":"2026-04-13T05:00:00","guid":{"rendered":"https:\/\/www.osecoaching.com\/2026\/04\/13\/le-mot-de-la-semaine-13-avril-2026\/"},"modified":"2026-04-14T18:17:10","modified_gmt":"2026-04-14T22:17:10","slug":"le-mot-de-la-semaine-13-avril-2026","status":"publish","type":"post","link":"https:\/\/www.osecoaching.com\/2026\/04\/13\/le-mot-de-la-semaine-13-avril-2026\/","title":{"rendered":"Le Mot de la Semaine &#8211; 13 avril 2026"},"content":{"rendered":"<h2>Visez pour vaincre !<\/h2>\n<p>Seriez-vous surpris si je vous disais que lors de conflits arm\u00e9s, plus de 70 % des soldats visent&#8230; au-dessus&#8230; de l\u2019ennemi ? Ils agissent ainsi parce qu\u2019ils ont peur, parce qu\u2019ils se consid\u00e8rent mal pr\u00e9par\u00e9s et surtout parce qu\u2019ils doutent de leur victoire. Qu\u2019en serait-il si 100 % des coups tir\u00e9s visaient l\u2019ennemi ?<br \/>\nLoin de moi l\u2019id\u00e9e de comparer vos pr\u00e9sentations et vos n\u00e9gociations \u00e0 des combats&#8230; arm\u00e9s en plus, mais l\u2019analogie m\u2019appara\u00eet parfaite. Qu\u2019en serait-il si vous donniez 100% lors de vos \u00ab batailles \u00bb ?<br \/>\nQu\u2019il s\u2019agisse de votre discipline, de votre pr\u00e9paration, de vos communications ou encore de vos connaissances et comp\u00e9tences en immobilier, quel pourcentage d\u2019efficacit\u00e9 vous accordez-vous ?<br \/>\n\u00cates-vous \u00e9cras\u00e9 dans vos tranch\u00e9es, attendant un coup facile, esp\u00e9rez-vous ne pas avoir \u00e0 affronter des objections difficiles ou encore ne pas avoir \u00e0 \u00eatre compar\u00e9 \u00e0 un ou une coll\u00e8gue plus \u00ab dynamique \u00bb que vous ?<br \/>\n* Lorsque vous faites un appel, visez-vous pour vaincre ?<br \/>\n* Lorsque vous pr\u00e9qualifiez un client, visez-vous pour vaincre ou acceptez-vous de \u00ab tirer au-dessus \u00bb et de faire visiter quand m\u00eame, au cas o\u00f9 ?<br \/>\n* Lorsque vous faites une pr\u00e9sentation d\u2019inscription, visez-vous pour vaincre ou acceptez-vous d\u2019inscrire la propri\u00e9t\u00e9 \u00e0 des conditions d\u00e9savantageuses ?<br \/>\nVisez pour vaincre veut simplement dire qu\u2019en tant que professionnel de l\u2019immobilier, vous \u00eates pr\u00eat et dispos\u00e9 \u00e0 \u00ab vaincre \u00bb ! Vous \u0153uvrez constamment \u00e0 am\u00e9liorer vos comp\u00e9tences, vous disposez d\u2019outils fonctionnels et puissants, vous connaissez et ma\u00eetrisez les donn\u00e9es immobili\u00e8res pertinentes et surtout, vous \u00eates un n\u00e9gociateur chevronn\u00e9.<br \/>\nOUI ! En date d\u02bcaujourd\u02bchui (8 avril), nous connaissons un d\u00e9but d\u02bcann\u00e9e au-del\u00e0 des attentes et des projections. Plus de 32 000 propri\u00e9t\u00e9s ont chang\u00e9 de main par l\u02bcentremise de courtiers immobiliers, des r\u00e9sultats fort sup\u00e9rieurs \u00e0 ceux de l\u02bcann\u00e9e derni\u00e8re.<br \/>\nVisez pour vaincre!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!DOCTYPE html><br \/>\n<html><br \/>\n<head><title>Le Mot de la Semaine &#8211; 13 avril 2026<\/title><\/p>\n<style type=\"text\/css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;700&#038;display=swap');\n<\/style>\n<p>    <meta charset=\"utf-8\"><br \/>\n    <meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"><\/p>\n<style type=\"text\/css\">\n        \/* Styles CSS basiques *\/\n        .ReadMsgBody {\n            width: 100%;\n            background-color: #ffffff;\n        }<\/p>\n<p>        .ExternalClass {\n            width: 100%;\n            background-color: #ffffff;\n        }<\/p>\n<p>        body {\n            width: 100%;\n            background-color: #E5E5E5;\n            margin: 0;\n            padding: 0;\n            -webkit-font-smoothing: antialiased;\n            font-family: Arial, Helvetica, sans-serif;\n        }<\/p>\n<p>        table {\n            border-collapse: collapse;\n            mso-table-lspace: 0pt;\n            mso-table-rspace: 0pt;\n        }<\/p>\n<p>        a {\n            text-decoration: none;\n        }<\/p>\n<p>        h1 {\n    font-size: 26px;\n    line-height: 1;\n    margin-bottom: 30px;\n    color: #164770;\n        }<\/p>\n<p>        table td {\n            border-collapse: collapse;\n            font-size: 10px;\n            line-height: 1.5;\n        }<\/p>\n<p>        @media only screen and (max-width: 700px) {\n            .deviceWidth {\n                width: 100%!important;\n                padding: 0;\n                font-size: 100%;\n            }<\/p>\n<p>            .center {\n                text-align: center!important;\n            }\n        }<\/p>\n<p>        @media only screen and (max-width: 479px) {\n            .deviceWidth {\n                width: 100%!important;\n                padding: 0;\n                font-size: 100%;\n            }<\/p>\n<p>            .center {\n                text-align: center!important;\n            }\n        }\n    <\/style>\n<p><base href=\"https:\/\/www.osecoaching.com\/mailing\/2026\/4\/13-fr.html\"><\/head><br \/>\n<body style=\"width: 100%;background-color: #E5E5E5;margin: 0;padding: 0;-webkit-font-smoothing: antialiased;font-family: Arial, Helvetica, sans-serif;\"><br \/>\n    <!-- En-t\u00eate --><\/p>\n<table align=\"center\" width=\"700\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;\">\n<tr>\n<td colspan=\"3\" bgcolor=\"#263743\" style=\"font-size: 10px;text-align: right;color: #FFFFFF;padding: 10px;border-collapse: collapse;line-height: 1.5;\">\n      <a href=\"http:\/\/www.osecoaching.com\/mailing\/2026\/4\/13-en.html\" target=\"_blank\" style=\"color:#FFFFFF; text-decoration:none;\">English version<\/a> |<br \/>\n      <a href=\"http:\/\/www.osecoaching.com\/mailing\/2026\/4\/13-fr.html\" target=\"_blank\" style=\"color:#FFFFFF; text-decoration:none;\">Voir dans un navigateur &nbsp;&nbsp;&nbsp;<\/a>\n    <\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;border-collapse: collapse;\">\n      <a href=\"https:\/\/osecoaching.com\" target=\"_blank\" style=\"display: block;line-height: 0;font-size: 0;text-decoration: none;\"><br \/>\n        <img decoding=\"async\" src=\"http:\/\/www.osecoaching.com\/mailing\/2026\/4\/13-fr.jpg\" alt=\"Le mot de la semaine\" width=\"700\" style=\"display:block; border:0; outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; width:700px; height:auto;\"><br \/>\n      <\/a>\n    <\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;border-collapse: collapse;\"><a href=\"https:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"http:\/\/www.osecoaching.com\/mailing\/2026\/4\/PI-banner.jpg\" alt=\"\" width=\"700\" style=\"display:block; border:0; outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; width:700px; height:auto;\"><\/a>\n    <\/td>\n<\/tr>\n<\/table>\n<p>    <!-- Corps du contenu principal avec 2 colonnes --><\/p>\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"max-width: 700px;margin: 0 auto;background-color: #ffffff;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n            <!-- Colonne gauche (texte) --><\/p>\n<td valign=\"top\" width=\"65%\" style=\"padding: 10px;font-family: Arial, sans-serif;color: #333333;line-height: 1.5;font-size: 9px;border-collapse: collapse;\"><\/p>\n<h1 style=\"font-size: 26px;line-height: 1;margin-bottom: 30px;color: #164770;\">Visez pour vaincre !<\/h1>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Seriez-vous surpris si je vous disais que lors de conflits arm&eacute;s, plus de 70 % des soldats visent&#8230;&nbsp;au-dessus&#8230; de l&rsquo;ennemi&nbsp;? Ils agissent ainsi parce qu&rsquo;ils ont peur, parce qu&rsquo;ils se consid&egrave;rent mal pr&eacute;par&eacute;s et surtout parce qu&rsquo;ils doutent de leur victoire. Qu&rsquo;en serait-il si 100 % des coups tir&eacute;s visaient l&rsquo;ennemi ?<\/span><\/p>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Loin de moi l&rsquo;id&eacute;e de comparer vos pr&eacute;sentations et vos n&eacute;gociations &agrave; des combats&#8230; arm&eacute;s en plus, mais l&rsquo;analogie m&rsquo;appara&icirc;t parfaite. Qu&rsquo;en serait-il si vous donniez 100% lors de vos &laquo;&nbsp;batailles&nbsp;&raquo; ?<\/span><\/p>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Qu&rsquo;il s&rsquo;agisse de votre discipline, de votre pr&eacute;paration, de vos communications ou encore de vos connaissances et comp&eacute;tences en immobilier, quel pourcentage d&rsquo;efficacit&eacute; vous accordez-vous ?<\/span><\/p>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">&Ecirc;tes-vous &eacute;cras&eacute; dans vos tranch&eacute;es, attendant un coup facile, esp&eacute;rez-vous ne pas avoir &agrave; affronter des objections difficiles ou encore ne pas avoir &agrave; &ecirc;tre compar&eacute; &agrave; un ou une coll&egrave;gue plus &laquo;&nbsp;dynamique&nbsp;&raquo; que vous ?<\/span><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\"><br \/><\/span><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"list-style-type:disc;font-size:10pt;font-family:'DM Sans',sans-serif;\">\n<p role=\"presentation\"><span style=\"font-size:11pt;font-family:'DM Sans',sans-serif;\">Lorsque vous faites un appel, visez-vous pour vaincre ?<\/span><\/p>\n<\/li>\n<li style=\"list-style-type:disc;font-size:10pt;font-family:'DM Sans',sans-serif;\">\n<p role=\"presentation\"><span style=\"font-size:11pt;font-family:'DM Sans',sans-serif;\">Lorsque vous pr&eacute;qualifiez un client, visez-vous pour vaincre ou acceptez-vous de &laquo;&nbsp;tirer au-dessus&nbsp;&raquo; et de faire visiter quand m&ecirc;me, au cas o&ugrave; ?<\/span><\/p>\n<\/li>\n<li style=\"list-style-type:disc;font-size:10pt;font-family:'DM Sans',sans-serif;\">\n<p role=\"presentation\"><span style=\"font-size:11pt;font-family:'DM Sans',sans-serif;\">Lorsque vous faites une pr&eacute;sentation d&rsquo;inscription, visez-vous pour vaincre ou acceptez-vous d&rsquo;inscrire la propri&eacute;t&eacute; &agrave; des conditions d&eacute;savantageuses ?<\/span><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Visez pour vaincre veut simplement dire qu&rsquo;en tant que professionnel de l&rsquo;immobilier, vous &ecirc;tes pr&ecirc;t et dispos&eacute; &agrave; &laquo;&nbsp;vaincre&nbsp;&raquo; ! Vous &oelig;uvrez constamment &agrave; am&eacute;liorer vos comp&eacute;tences, vous disposez d&rsquo;outils fonctionnels et puissants, vous connaissez et ma&icirc;trisez les donn&eacute;es immobili&egrave;res pertinentes et surtout, vous &ecirc;tes un n&eacute;gociateur chevronn&eacute;.<\/span><\/p>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">OUI ! En date d&apos;aujourd&apos;hui (8 avril), nous connaissons un d&eacute;but d&apos;ann&eacute;e au-del&agrave; des attentes et des projections. Plus de 32 000 propri&eacute;t&eacute;s ont chang&eacute; de main par l&apos;entremise de courtiers immobiliers, des r&eacute;sultats fort sup&eacute;rieurs &agrave; ceux de l&apos;ann&eacute;e derni&egrave;re.<\/span><\/p>\n<p><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Visez pour vaincre!<\/span><\/p>\n<p><strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">&Ecirc;tes-vous surpris ? Aviez-vous une perception diff&eacute;rente de la r&eacute;alit&eacute;&nbsp;?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><\/p>\n<p><\/p>\n<p><\/p>\n<p>\t\t\t  <a href=\"https:\/\/osecoaching.myshopify.com\/pages\/le-coaching-one-on-one\" target=\"_blank\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2024\/11\/CoachingONEONONE.jpg\" alt=\"\" width=\"420\"><\/a>\n      <\/td>\n<p>           <!-- Colonne droite (publicit\u00e9s) --><\/p>\n<td width=\"35%\" style=\"padding: 10px;vertical-align: top;border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/www.youtube.com\/shorts\/xU7oV8lMvvU\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/4\/Video-edp.jpg\" alt=\"\u00e9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\" border=\"0\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/collections\/ecole-de-prospection\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/4\/EDP.jpg\" alt=\"\u00c9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/www.youtube.com\/watch?v=1aTWNO-vgWs\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/4\/Video-pi.jpg\" alt=\"\u00e9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\" border=\"0\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/PI.jpg\" alt=\"Pr\u00e9sentation d'inscription\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/4\/NRO.jpg\" alt=\"Formation NRO\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/prospects.com\/fr\/ca\/crm\" style=\"text-decoration: none;\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/1\/prospect.jpg\" alt=\"Prospect CRM\" width=\"240\" height=\"auto\" style=\"display: block;margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td align=\"right\" style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/www.ellehomestaging.ca\/ose-coaching\" target=\"_blank\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/1\/ehs.jpg\" alt=\"Elle Home Staging\" width=\"174\" style=\"display: block; margin-bottom: 20px; align-content: right\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<p>    <!-- Section du pied de page --><\/p>\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"max-width: 700px;margin: 0 auto;background-color: #164770;color: #ffffff;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n    <!-- Header Section --><\/p>\n<tr>\n<td style=\"padding: 20px;text-align: center;border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<h1 style=\"font-size: 24px;margin: 0 0 10px 0;color: #FFFFFF;line-height: 1;margin-bottom: 30px;\">Le pouvoir de r\u00e9ussir<\/h1>\n<p style=\"font-size: 12px; margin: 0 0 10px 0;\">Joignez-nous sur Facebook! 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