{"id":4045,"date":"2026-03-23T01:00:00","date_gmt":"2026-03-23T05:00:00","guid":{"rendered":"https:\/\/www.osecoaching.com\/2026\/03\/23\/le-mot-de-la-semaine-23-mars-2026\/"},"modified":"2026-03-23T01:00:00","modified_gmt":"2026-03-23T05:00:00","slug":"le-mot-de-la-semaine-23-mars-2026","status":"publish","type":"post","link":"https:\/\/www.osecoaching.com\/2026\/03\/23\/le-mot-de-la-semaine-23-mars-2026\/","title":{"rendered":"Le Mot de la Semaine &#8211; 23 mars 2026"},"content":{"rendered":"<p>English version (http:\/\/www.osecoaching.com\/mailing\/2026\/3\/23-en.html) | Voir dans un navigateur     (http:\/\/www.osecoaching.com\/mailing\/2026\/3\/23-fr.html)<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"yGnXY6ocq9\"><p><a href=\"https:\/\/www.osecoaching.com\/\">Accueil<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&laquo; Accueil &raquo; &#8212; Ose Coaching\" src=\"https:\/\/www.osecoaching.com\/embed\/#?secret=VvxhGKh2oG#?secret=yGnXY6ocq9\" data-secret=\"yGnXY6ocq9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>https:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire<br \/>\nhttps:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription https:\/\/www.youtube.com\/watch?v=1aTWNO-vgWs<br \/>\nhttps:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire https:\/\/www.youtube.com\/watch?v=GNTXY7RqnRI<\/p>\n<p>** L\u02bcimmobilier : achat rationnel ou \u00e9motionnel ?<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Qu\u02bcen pensez-vous ? La d\u00e9cision d\u02bcacqu\u00e9rir ou de vendre une propri\u00e9t\u00e9 : est-ce une d\u00e9cision justifi\u00e9e par le rationnel ou plut\u00f4t par les \u00e9motions ? Allons plus loin, une fois la d\u00e9cision prise, le choix final, la d\u00e9cision de passer \u00e0 l\u02bcaction, la p\u00e9riode de n\u00e9gociation et l\u02bcacceptation finale de la promesse d\u02bcachat, sont-ils des \u00e9l\u00e9ments qui rel\u00e8vent du rationnel ou des \u00e9motions ?<\/p>\n<p>Quand on y pense vraiment, le processus de vente ou d\u02bcachat est vraiment complexe. Qui plus est, en immobilier, les montants sont \u00e9normes. Les impacts d\u02bcune mauvaise d\u00e9cision peuvent \u00eatre lourds de cons\u00e9quences. Pour toutes ces raisons, le courtier immobilier doit \u00eatre en mesure de faciliter, diriger et orienter son client afin de l\u02bcaider \u00e0 prendre une d\u00e9cision.<\/p>\n<p>Alors, impulsif ou rationnel ?<\/p>\n<p>.  Achat \/ vente<\/p>\n<p>=<\/p>\n<p>\u00c9motionnel<\/p>\n<p>.  S\u00e9lection de propri\u00e9t\u00e9s<\/p>\n<p>=<\/p>\n<p>\u00c9motionnel<\/p>\n<p>.  \u00c9crire une promesse d\u02bcachat<\/p>\n<p>=<\/p>\n<p>\u00c9motionnel<\/p>\n<p>.  N\u00e9gocier et accepter<\/p>\n<p>=<\/p>\n<p>\u00c9motionnel<\/p>\n<p>N\u02bcayez aucun doute, toutes ces d\u00e9cisions sont bas\u00e9es sur des \u00e9motions, et ensuite rationalis\u00e9es ! C\u02bcest-\u00e0-dire, je choisis \u00e9motionnellement d\u02bcacheter ce type de maison parce que \u00ab je l\u02bcaime, je le m\u00e9rite, je travaille fort, je veux bien para\u00eetre, etc. \u00bb. Quel que soit le raisonnement utilis\u00e9, il sert \u00e0 satisfaire un besoin \u00e9motionnel. Demandez \u00e0 un vendeur automobile s\u02bcil est commun qu\u02bcun client n\u00e9gocie, sans fin, le prix de sa voiture \u00ab parce qu\u02bcil ne peut se permettre plus \u00bb pour ensuite d\u00e9penser 2 000 $, 3 000 $ et bien plus en accessoires facultatifs pour le plaisir. \u00c9motions, \u00e9motions, \u00e9motions.<\/p>\n<p>Au lieu de prendre les paroles de vos clients pour de l\u02bcor, \u00e9coutez avec tous vos sens. Apprenez \u00e0 saisir leurs besoins \u00e9motionnels en leur posant des questions et en les observant. Apprenez \u00e0 faciliter, \u00e0 diriger et \u00e0 orienter votre client, et bien s\u00fbr, \u00e0 passer \u00e0 l\u02bcaction le moment venu. Au-del\u00e0 de leurs expressions, ils sont excit\u00e9s, capot\u00e9s, nerveux, anxieux. Embarquez dans leurs \u00e9motions et osez.<\/p>\n<p>Votre r\u00e9ussite ne d\u00e9pend pas de facteurs al\u00e9atoires, mais d\u02bchabilet\u00e9s apprises et ma\u00eetris\u00e9es.<\/p>\n<p>Passez de l\u02bcautre c\u00f4t\u00e9\u2026<\/p>\n<p>https:\/\/osecoaching.myshopify.com\/pages\/le-coaching-one-on-one<br \/>\n<iframe title=\"Diane - Coaching One on One\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RZFFMCynB6M?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a href=\"https:\/\/osecoaching.myshopify.com\/collections\/ecole-de-prospection\" target=\"_blank\" rel=\"noopener\">\u00c9cole de Prospection<\/a><br \/>\n<a href=\"https:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription\" target=\"_blank\" rel=\"noopener\">Pr\u00e9sentation d\u2019inscription<\/a><br \/>\n<iframe title=\"N\u00c9GOCIATION &amp; R\u00c9PONSES AUX OBJECTIONS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hE2Q8NLXh7Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a href=\"https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire\" target=\"_blank\" rel=\"noopener\">NRO &#8211; QUOI DIRE, COMMENT LE DIRE ET QUAND LE DIRE !<\/a><br \/>\nhttps:\/\/prospects.com\/fr\/ca\/crm<br \/>\nhttps:\/\/www.ellehomestaging.ca\/ose-coaching<\/p>\n<p>** Le pouvoir de r\u00e9ussir<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Joignez-nous sur Facebook! D\u00e9couvrez le \u00ab Mot de la semaine \u00bb en primeur les vendredis et acc\u00e9dez aux parutions pr\u00e9c\u00e9dentes<br \/>\nhttps:\/\/www.facebook.com\/OseCoachingImmobilier\/ https:\/\/www.instagram.com\/osecoaching<br \/>\nSamir Bachir<\/p>\n<p>Samir Bachir<\/p>\n<p>Pr\u00e9sident | Coach<\/p>\n<p>MBA, ADM.A., CCIM, FRI<br \/>\nPlus de 26 ans d\u2019exp\u00e9rience<br \/>\nDiane Mignault<\/p>\n<p>Diane Mignault<\/p>\n<p>Vice-pr\u00e9sidente | Coach<\/p>\n<p>Plus de 25 ans d\u2019exp\u00e9rience<br \/>\nExpert dans la prospection t\u00e9l\u00e9phonique<br \/>\nCharles Perreault<\/p>\n<p>Charles Perreault<\/p>\n<p>Vice-Pr\u00e9sident | Coach<br \/>\nCourtier immobilier<\/p>\n<p>Plus de 21 ans d\u2019exp\u00e9rience<br \/>\n1800 transactions \u00e0 son actif<br \/>\nwww.osecoaching.com                            info@osecoaching.com (mailto:info@osecoaching.com)<br \/>\n1565 De l&rsquo;Avenir, suite 100, Laval H7S 2N5 (#) 450.933.7070 | Sans frais : 1.855.933.7070 (tel:4509337070)<\/p>\n<p>OSE Coaching Immobilier Inc. &#8211; Tous droits r\u00e9serv\u00e9s \u00a9 2025<\/p>\n<p>Vous recevez ce bulletin, car vous \u00eates enregistr\u00e9s sur osecoaching.com (http:\/\/www.osecoaching.com)<\/p>\n<p>Envoyer ce courriel \u00e0 un ami, cliquez ici (http:\/\/us2.forward-to-friend.com\/forward?u=caf3a15e7cb2967b490b230c5&#038;id=52c7146ebc&#038;e=) | Vous n\u2019\u00eates plus int\u00e9ress\u00e9? 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(*|ABOUT_LIST|*)     unsubscribe from this list (*|UNSUB|*)     update subscription preferences (*|UPDATE_PROFILE|*)<br \/>\n*|LIST_ADDRESSLINE_TEXT|*<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!DOCTYPE html><br \/>\n<html><br \/>\n<head><title>Le Mot de la Semaine &#8211; 23 mars 2026<\/title><\/p>\n<style type=\"text\/css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;700&#038;display=swap');\n<\/style>\n<p>    <meta charset=\"utf-8\"><br \/>\n    <meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"><\/p>\n<style type=\"text\/css\">\n        \/* Styles CSS basiques *\/\n        .ReadMsgBody {\n            width: 100%;\n            background-color: #ffffff;\n        }<\/p>\n<p>        .ExternalClass {\n            width: 100%;\n            background-color: #ffffff;\n        }<\/p>\n<p>        body {\n            width: 100%;\n            background-color: #E5E5E5;\n            margin: 0;\n            padding: 0;\n            -webkit-font-smoothing: antialiased;\n            font-family: Arial, Helvetica, sans-serif;\n        }<\/p>\n<p>        table {\n            border-collapse: collapse;\n            mso-table-lspace: 0pt;\n            mso-table-rspace: 0pt;\n        }<\/p>\n<p>        a {\n            text-decoration: none;\n        }<\/p>\n<p>        h1 {\n    font-size: 26px;\n    line-height: 1;\n    margin-bottom: 30px;\n    color: #164770;\n        }<\/p>\n<p>        table td {\n            border-collapse: collapse;\n            font-size: 10px;\n            line-height: 1.5;\n        }<\/p>\n<p>        @media only screen and (max-width: 700px) {\n            .deviceWidth {\n                width: 100%!important;\n                padding: 0;\n                font-size: 100%;\n            }<\/p>\n<p>            .center {\n                text-align: center!important;\n            }\n        }<\/p>\n<p>        @media only screen and (max-width: 479px) {\n            .deviceWidth {\n                width: 100%!important;\n                padding: 0;\n                font-size: 100%;\n            }<\/p>\n<p>            .center {\n                text-align: center!important;\n            }\n        }\n    <\/style>\n<p><base href=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/23-fr.html\"><\/head><br \/>\n<body style=\"width: 100%;background-color: #E5E5E5;margin: 0;padding: 0;-webkit-font-smoothing: antialiased;font-family: Arial, Helvetica, sans-serif;\"><br \/>\n    <!-- En-t\u00eate --><\/p>\n<table align=\"center\" width=\"700\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;\">\n<tr>\n<td colspan=\"3\" bgcolor=\"#263743\" style=\"font-size: 10px;text-align: right;color: #FFFFFF;padding: 10px;border-collapse: collapse;line-height: 1.5;\">\n      <a href=\"http:\/\/www.osecoaching.com\/mailing\/2026\/3\/23-en.html\" target=\"_blank\" style=\"color:#FFFFFF; text-decoration:none;\">English version<\/a> |<br \/>\n      <a href=\"http:\/\/www.osecoaching.com\/mailing\/2026\/3\/23-fr.html\" target=\"_blank\" style=\"color:#FFFFFF; text-decoration:none;\">Voir dans un navigateur &nbsp;&nbsp;&nbsp;<\/a>\n    <\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;border-collapse: collapse;\">\n      <a href=\"https:\/\/osecoaching.com\" target=\"_blank\" style=\"text-decoration: none;\"><br \/>\n        <img decoding=\"async\" src=\"http:\/\/www.osecoaching.com\/mailing\/2026\/3\/23-fr.jpg\" alt=\"Le mot de la semaine\" width=\"700\" style=\"display:block; border:0; outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; width:700px; height:auto;\"><br \/>\n      <\/a>\n    <\/td>\n<\/tr>\n<table width=\"700\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"width: 700px;max-width: 700px;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n  <!-- Row 1 : 2 grandes images --><\/p>\n<tr>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;width: 349px;border-collapse: collapse;\"><a href=\"https:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/PD-3haut.jpg\" width=\"349\" alt=\"\" style=\"display:block; width:349px; max-width:349px; height:auto; border:0;\"><\/a>\n    <\/td>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;width: 349px;border-left: 2px solid #ffffff;border-collapse: collapse;\"><a href=\"https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/nro-haut.jpg\" width=\"349\" alt=\"\" style=\"display:block; width:349px; max-width:349px; height:auto; border:0;\"><\/a>\n    <\/td>\n<\/tr>\n<p>  <!-- Row 2 : 4 petites images --><\/p>\n<tr>\n<td style=\"padding: 0;margin: 0;width: 349px;border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<table width=\"349\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"width: 349px;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;width: 174px;border-collapse: collapse;\"><a href=\"https:\/\/osecoaching.myshopify.com\/products\/presentation-d-inscription\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/bouton-pi.jpg\" width=\"174\" alt=\"\" style=\"display:block; width:174px; max-width:174px; height:auto; border:0;\"><\/a>\n          <\/td>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;width: 175px;border-collapse: collapse;\"><a href=\"https:\/\/www.youtube.com\/watch?v=1aTWNO-vgWs\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/bouton-pi-plus.jpg\" width=\"175\" alt=\"\" style=\"display:block; width:175px; max-width:175px; height:auto; border:0;\"><\/a>\n          <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<td style=\"padding: 0;margin: 0;width: 349px;border-left: 2px solid #ffffff;border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<table width=\"349\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"width: 349px;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;width: 174px;border-collapse: collapse;\"><a href=\"https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/BOUTON-NRO.jpg\" width=\"174\" alt=\"\" style=\"display:block; width:174px; max-width:174px; height:auto; border:0;\"><\/a>\n          <\/td>\n<td style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;width: 175px;border-collapse: collapse;\"><a href=\"https:\/\/www.youtube.com\/watch?v=GNTXY7RqnRI\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/BOUTON-NRO-PLUS.jpg\" width=\"175\" alt=\"\" style=\"display:block; width:175px; max-width:175px; height:auto; border:0;\"><\/a>\n          <\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/table>\n<p>    <!-- Corps du contenu principal avec 2 colonnes --><\/p>\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"max-width: 700px;margin: 0 auto;background-color: #ffffff;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n            <!-- Colonne gauche (texte) --><\/p>\n<td valign=\"top\" width=\"65%\" style=\"padding: 10px;font-family: Arial, sans-serif;color: #333333;line-height: 1.5;font-size: 9px;border-collapse: collapse;\"><\/p>\n<h1 style=\"font-size: 26px;line-height: 1;margin-bottom: 30px;color: #164770;\">L&apos;immobilier : achat rationnel ou &eacute;motionnel ?<br \/>\n<\/h1>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Qu&apos;en pensez-vous ? La d&eacute;cision d&apos;acqu&eacute;rir ou de vendre une propri&eacute;t&eacute; : est-ce une d&eacute;cision justifi&eacute;e par le rationnel ou plut&ocirc;t par les &eacute;motions ? Allons plus loin, une fois la d&eacute;cision prise, le choix final, la d&eacute;cision de passer &agrave; l&apos;action, la p&eacute;riode de n&eacute;gociation et l&apos;acceptation finale de la promesse d&apos;achat, sont-ils des &eacute;l&eacute;ments qui rel&egrave;vent du rationnel ou des &eacute;motions ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Quand on y pense vraiment, le processus de vente ou d&apos;achat est vraiment complexe. Qui plus est, en immobilier, les montants sont &eacute;normes. Les impacts d&apos;une mauvaise d&eacute;cision peuvent &ecirc;tre lourds de cons&eacute;quences.&nbsp;<\/span><strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Pour toutes ces raisons, le courtier immobilier doit &ecirc;tre en mesure de faciliter, diriger et orienter son client afin de l&apos;aider &agrave; prendre une d&eacute;cision.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Alors, impulsif ou rationnel ?<\/span><\/p>\n<div align=\"left\">\n<table style=\"border: none;border-collapse: collapse;width: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<colgroup>\n<col width=\"250\">\n<col width=\"50\">\n<col width=\"100\">\n    <\/colgroup>\n<tbody>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">. &nbsp;Achat \/ vente<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: center;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">=<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"color:#ff0004;font-size:12pt;font-family:'DM Sans',sans-serif;\">&Eacute;motionnel<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">. &nbsp;S&eacute;lection de propri&eacute;t&eacute;s<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: center;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">=<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"color:#ff0004;font-size:12pt;font-family:'DM Sans',sans-serif;\">&Eacute;motionnel<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">. &nbsp;&Eacute;crire une promesse d&apos;achat<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: center;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">=<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"color:#ff0004;font-size:12pt;font-family:'DM Sans',sans-serif;\">&Eacute;motionnel<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">. &nbsp;N&eacute;gocier et accepter<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: center;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">=<\/span><\/p>\n<\/td>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<p style=\"text-align: justify;\"><span style=\"color:#ff0004;font-size:12pt;font-family:'DM Sans',sans-serif;\">&Eacute;motionnel<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">N&apos;ayez aucun doute, toutes ces d&eacute;cisions sont bas&eacute;es sur des &eacute;motions, et ensuite rationalis&eacute;es ! C&apos;est-&agrave;-dire, je choisis &eacute;motionnellement d&apos;acheter ce type de maison parce que &laquo; je l&apos;aime, je le m&eacute;rite, je travaille fort, je veux bien para&icirc;tre, etc. &raquo;.&nbsp;<\/span><strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Quel que soit le raisonnement utilis&eacute;, il sert &agrave; satisfaire un besoin &eacute;motionnel.<\/span><\/strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">&nbsp;Demandez &agrave; un vendeur automobile s&apos;il est commun qu&apos;un client n&eacute;gocie, sans fin, le prix de sa voiture &laquo; parce qu&apos;il ne peut se permettre plus &raquo; pour ensuite d&eacute;penser 2 000 $, 3 000 $ et bien plus en accessoires facultatifs pour le plaisir. &Eacute;motions, &eacute;motions, &eacute;motions.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Au lieu de prendre les paroles de vos clients pour de l&apos;or, &eacute;coutez avec tous vos sens. Apprenez &agrave; saisir leurs besoins &eacute;motionnels en leur posant des questions et en les observant. Apprenez &agrave; faciliter, &agrave; diriger et &agrave; orienter votre client, et bien s&ucirc;r, &agrave; passer &agrave; l&apos;action le moment venu.<\/span><\/strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">&nbsp;Au-del&agrave; de leurs expressions, ils sont excit&eacute;s, capot&eacute;s, nerveux, anxieux. Embarquez dans leurs &eacute;motions et osez.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Votre r&eacute;ussite ne d&eacute;pend pas de facteurs al&eacute;atoires, mais d&apos;habilet&eacute;s apprises et ma&icirc;tris&eacute;es.&nbsp;<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size:12pt;font-family:'DM Sans',sans-serif;\">Passez de l&apos;autre c&ocirc;t&eacute;&hellip;<\/span><\/p>\n<p style=\"text-align: justify;\"><\/p>\n<p><\/p>\n<p>\t\t\t  <a href=\"https:\/\/osecoaching.myshopify.com\/pages\/le-coaching-one-on-one\" target=\"_blank\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2024\/11\/CoachingONEONONE.jpg\" alt=\"\" width=\"420\"><\/a>\n      <\/td>\n<p>           <!-- Colonne droite (publicit\u00e9s) --><\/p>\n<td width=\"35%\" style=\"padding: 10px;vertical-align: top;border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/www.youtube.com\/watch?v=RZFFMCynB6M&#038;t=4s\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/3\/Video-one.jpg\" alt=\"\u00e9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; 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