{"id":4025,"date":"2026-02-23T01:00:00","date_gmt":"2026-02-23T06:00:00","guid":{"rendered":"https:\/\/www.osecoaching.com\/2026\/02\/23\/le-mot-de-la-semaine-23-fevrier-2026\/"},"modified":"2026-02-23T01:00:00","modified_gmt":"2026-02-23T06:00:00","slug":"le-mot-de-la-semaine-23-fevrier-2026","status":"publish","type":"post","link":"https:\/\/www.osecoaching.com\/2026\/02\/23\/le-mot-de-la-semaine-23-fevrier-2026\/","title":{"rendered":"Le Mot de la Semaine &#8211; 23 f\u00e9vrier 2026"},"content":{"rendered":"<p>English version (http:\/\/www.osecoaching.com\/mailing\/2026\/2\/23-en.html) | Voir dans un navigateur     (http:\/\/www.osecoaching.com\/mailing\/2026\/2\/23-fr.html)<br \/>\nhttps:\/\/osecoaching.myshopify.com\/products\/le-boot-camp-ose-coaching-2026<br \/>\n<iframe title=\"Diane - Coaching One on One\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RZFFMCynB6M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>** L\u02bcoptimisme et la r\u00e9alit\u00e9!<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Nous voici presque fin f\u00e9vrier, et beaucoup d\u02bcentre vous sont troubl\u00e9s. Troubl\u00e9s parce que vous avez si bien r\u00e9ussi&#8230; jusqu\u02bc\u00e0 pr\u00e9sent et que vous doutez de l\u02bcavenir. Vous craignez que \u00ab\u00a0tout cela soit trop beau pour \u00eatre vrai\u00a0\u00bb. Ou troubl\u00e9s parce que cela (l\u02bcann\u00e9e jusqu\u02bc\u00e0 pr\u00e9sent) ne s\u02bcest pas aussi bien pass\u00e9 que vous ne l\u02bcesp\u00e9riez, et vous craignez que le succ\u00e8s potentiel ou esp\u00e9r\u00e9 ne puisse se r\u00e9aliser<\/p>\n<p>Pour \u00eatre clair, votre entreprise immobili\u00e8re peut \u00eatre fantastique, mais vous pouvez \u00eatre tourment\u00e9 par des probl\u00e8mes personnels ou de sant\u00e9 s\u00e9rieuse. Ou il se peut que votre entreprise immobili\u00e8re soit compl\u00e8tement d\u00e9rout\u00e9. Dans les deux cas, cela vous concerne.<\/p>\n<p>D\u00e9finissons l\u02bcoptimisme. L\u02bcoptimisme est la croyance ind\u00e9fectible en un avenir radieux, mais il permet \u00e0 la r\u00e9alit\u00e9 d\u02bcexister. Je crois que la complaisance n\u02bca pas sa place dans une positivit\u00e9 aveugle, ou comme nous l\u02bcappelons, une sorte d\u02bcoptimisme aveugle.<\/p>\n<p>Ainsi, par exemple, nous pouvons \u00eatre dans la noirceur, nous pouvons \u00eatre en difficult\u00e9, et nous pouvons \u00eatre en lutte. Et l\u02bcoptimiste dit, regardez, ce sont des temps difficiles, et je ne sais pas combien de temps nous allons passer dans ces temps difficiles, mais ce qui est n\u00e9cessaire, c\u02bcest que nous nous rassemblions, travaillions dur, prenions soin les uns des autres, et je suis confiant que nous traverserons cela et en sortirons plus forts que nous ne sommes entr\u00e9s.<br \/>\n* Voil\u00e0 \u00e0 quoi ressemble l\u02bcoptimisme.<br \/>\n* Mais une chose tr\u00e8s importante de plus: je ne crois pas que l\u02bcon puisse \u00eatre optimiste sans un travail acharn\u00e9 et consid\u00e9rable.<br \/>\n* Oui, l\u02bcoptimisme demande beaucoup de travail acharn\u00e9.<\/p>\n<p>Parce que le monde est difficile, et les march\u00e9s sont difficiles, et tout ne se passe pas comme nous le voulons. Je n\u02bcai peut-\u00eatre pas toutes les r\u00e9ponses pour vous, mais en ce qui concerne votre entreprise immobili\u00e8re, je peux vous faire gagner!<\/p>\n<p>Appelez-moi aujourd\u02bchui!<\/p>\n<p>Samir, entra\u00eeneur en chef, coach<\/p>\n<p>https:\/\/osecoaching.myshopify.com\/pages\/le-coaching-one-on-one<br \/>\nhttps:\/\/osecoaching.myshopify.com\/products\/le-boot-camp-ose-coaching-2026<br \/>\n<a href=\"https:\/\/osecoaching.myshopify.com\/collections\/ecole-de-prospection\" target=\"_blank\" rel=\"noopener\">\u00c9cole de Prospection<\/a><br \/>\n<a href=\"https:\/\/osecoaching.myshopify.com\/collections\/programme-de-formation-et-perfectionnement-pour-adjointe-en-courtage-immobilier\" target=\"_blank\" rel=\"noopener\">Programme de formation et perfectionnement pour adjoint(e) en courtage immobilier<\/a><br \/>\n<iframe title=\"N\u00c9GOCIATION &amp; R\u00c9PONSES AUX OBJECTIONS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hE2Q8NLXh7Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a href=\"https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire\" target=\"_blank\" rel=\"noopener\">NRO &#8211; QUOI DIRE, COMMENT LE DIRE ET QUAND LE DIRE !<\/a><br \/>\nhttps:\/\/prospects.com\/fr\/ca\/crm<br \/>\nhttps:\/\/www.ellehomestaging.ca\/ose-coaching<\/p>\n<p>** Le pouvoir de r\u00e9ussir<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Joignez-nous sur Facebook! D\u00e9couvrez le \u00ab Mot de la semaine \u00bb en primeur les vendredis et acc\u00e9dez aux parutions pr\u00e9c\u00e9dentes<br \/>\nhttps:\/\/www.facebook.com\/OseCoachingImmobilier\/ https:\/\/www.instagram.com\/osecoaching<br \/>\nSamir Bachir<\/p>\n<p>Samir Bachir<\/p>\n<p>Pr\u00e9sident | Coach<\/p>\n<p>MBA, ADM.A., CCIM, FRI<br \/>\nPlus de 26 ans d\u2019exp\u00e9rience<br \/>\nDiane Mignault<\/p>\n<p>Diane Mignault<\/p>\n<p>Vice-pr\u00e9sidente | Coach<\/p>\n<p>Plus de 25 ans d\u2019exp\u00e9rience<br \/>\nExpert dans la prospection t\u00e9l\u00e9phonique<br \/>\nCharles Perreault<\/p>\n<p>Charles Perreault<\/p>\n<p>Vice-Pr\u00e9sident | Coach<br \/>\nCourtier immobilier<\/p>\n<p>Plus de 21 ans d\u2019exp\u00e9rience<br \/>\n1800 transactions \u00e0 son actif<br \/>\nwww.osecoaching.com                            info@osecoaching.com (mailto:info@osecoaching.com)<br \/>\n1565 De l&rsquo;Avenir, suite 100, Laval H7S 2N5 (#) 450.933.7070 | Sans frais : 1.855.933.7070 (tel:4509337070)<\/p>\n<p>OSE Coaching Immobilier Inc. &#8211; Tous droits r\u00e9serv\u00e9s \u00a9 2025<\/p>\n<p>Vous recevez ce bulletin, car vous \u00eates enregistr\u00e9s sur osecoaching.com (http:\/\/www.osecoaching.com)<\/p>\n<p>Envoyer ce courriel \u00e0 un ami, cliquez ici (http:\/\/us2.forward-to-friend.com\/forward?u=caf3a15e7cb2967b490b230c5&#038;id=52c7146ebc&#038;e=) | Vous n\u2019\u00eates plus int\u00e9ress\u00e9? 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(*|ABOUT_LIST|*)     unsubscribe from this list (*|UNSUB|*)     update subscription preferences (*|UPDATE_PROFILE|*)<br \/>\n*|LIST_ADDRESSLINE_TEXT|*<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!DOCTYPE html><br \/>\n<html><br \/>\n<head><title>Le Mot de la Semaine &#8211; 23 f\u00e9vrier 2026<\/title><\/p>\n<style type=\"text\/css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;700&#038;display=swap');\n<\/style>\n<p>    <meta charset=\"utf-8\"><br \/>\n    <meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"><\/p>\n<style type=\"text\/css\">\n        \/* Styles CSS basiques *\/\n        .ReadMsgBody {\n            width: 100%;\n            background-color: #ffffff;\n        }<\/p>\n<p>        .ExternalClass {\n            width: 100%;\n            background-color: #ffffff;\n        }<\/p>\n<p>        body {\n            width: 100%;\n            background-color: #E5E5E5;\n            margin: 0;\n            padding: 0;\n            -webkit-font-smoothing: antialiased;\n            font-family: Arial, Helvetica, sans-serif;\n        }<\/p>\n<p>        table {\n            border-collapse: collapse;\n            mso-table-lspace: 0pt;\n            mso-table-rspace: 0pt;\n        }<\/p>\n<p>        a {\n            text-decoration: none;\n        }<\/p>\n<p>        h1 {\n    font-size: 24px;\n    line-height: 1;\n    margin-bottom: 30px;\n    color: #164770;\n        }<\/p>\n<p>        table td {\n            border-collapse: collapse;\n            font-size: 10px;\n            line-height: 1.5;\n        }<\/p>\n<p>        @media only screen and (max-width: 700px) {\n            .deviceWidth {\n                width: 100%!important;\n                padding: 0;\n                font-size: 100%;\n            }<\/p>\n<p>            .center {\n                text-align: center!important;\n            }\n        }<\/p>\n<p>        @media only screen and (max-width: 479px) {\n            .deviceWidth {\n                width: 100%!important;\n                padding: 0;\n                font-size: 100%;\n            }<\/p>\n<p>            .center {\n                text-align: center!important;\n            }\n        }\n    <\/style>\n<p><base href=\"https:\/\/www.osecoaching.com\/mailing\/2026\/2\/23-fr.html\"><\/head><br \/>\n<body style=\"width: 100%;background-color: #E5E5E5;margin: 0;padding: 0;-webkit-font-smoothing: antialiased;font-family: Arial, Helvetica, sans-serif;\"><br \/>\n    <!-- En-t\u00eate --><\/p>\n<table align=\"center\" width=\"700\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;\">\n<tr>\n<td colspan=\"3\" bgcolor=\"#263743\" style=\"font-size: 10px;text-align: right;color: #FFFFFF;padding: 10px;border-collapse: collapse;line-height: 1.5;\">\n      <a href=\"http:\/\/www.osecoaching.com\/mailing\/2026\/2\/23-en.html\" target=\"_blank\" style=\"color:#FFFFFF; text-decoration:none;\">English version<\/a> |<br \/>\n      <a href=\"http:\/\/www.osecoaching.com\/mailing\/2026\/2\/23-fr.html\" target=\"_blank\" style=\"color:#FFFFFF; text-decoration:none;\">Voir dans un navigateur &nbsp;&nbsp;&nbsp;<\/a>\n    <\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" style=\"padding: 0;margin: 0;line-height: 1.5;font-size: 10px;border-collapse: collapse;\">\n      <a href=\"https:\/\/osecoaching.myshopify.com\/products\/le-boot-camp-ose-coaching-2026\" target=\"_blank\" style=\"text-decoration: none;\"><br \/>\n        <img decoding=\"async\" src=\"http:\/\/www.osecoaching.com\/mailing\/2026\/2\/23-fr.jpg\" alt=\"Le mot de la semaine\" width=\"700\" style=\"display:block; border:0; outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; width:700px; height:auto;\"><br \/>\n      <\/a>\n    <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\"> <a href=\"https:\/\/www.youtube.com\/watch?v=RZFFMCynB6M\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"http:\/\/www.osecoaching.com\/mailing\/2026\/2\/Diane-banner.jpg\" alt=\"\u00c9cole de Prospection\" width=\"700\" style=\"display:block; border:0; outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; height:auto;\"><\/a> <\/td>\n<\/tr>\n<\/table>\n<p>    <!-- Corps du contenu principal avec 2 colonnes --><\/p>\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"max-width: 700px;margin: 0 auto;background-color: #ffffff;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n            <!-- Colonne gauche (texte) --><\/p>\n<td valign=\"top\" width=\"65%\" style=\"padding: 10px;font-family: Arial, sans-serif;color: #333333;line-height: 1.5;font-size: 9px;border-collapse: collapse;\"><\/p>\n<h1 style=\"font-size: 24px;line-height: 1;margin-bottom: 30px;color: #164770;\">L&apos;optimisme et la r&eacute;alit&eacute;!<br \/>\n<\/h1>\n<p><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Nous voici presque fin f&eacute;vrier, et beaucoup d&apos;entre vous sont troubl&eacute;s.&nbsp;<\/span><strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Troubl&eacute;s parce que vous avez si bien r&eacute;ussi&#8230; jusqu&apos;&agrave; pr&eacute;sent et que vous doutez de l&apos;avenir. Vous craignez que &quot;tout cela soit trop beau pour &ecirc;tre vrai&quot;.<\/span><\/strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">&nbsp;Ou troubl&eacute;s parce que cela (l&apos;ann&eacute;e jusqu&apos;&agrave; pr&eacute;sent) ne s&apos;est pas aussi bien pass&eacute; que vous ne l&apos;esp&eacute;riez, et vous craignez que le succ&egrave;s potentiel ou esp&eacute;r&eacute; ne puisse se r&eacute;aliser<\/span><\/p>\n<p><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Pour &ecirc;tre clair, votre entreprise immobili&egrave;re peut &ecirc;tre fantastique, mais vous pouvez &ecirc;tre tourment&eacute; par des probl&egrave;mes personnels ou de sant&eacute; s&eacute;rieuse. Ou il se peut que votre entreprise immobili&egrave;re soit compl&egrave;tement d&eacute;rout&eacute;. Dans les deux cas, cela vous concerne.<\/span><\/p>\n<p><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">D&eacute;finissons l&apos;optimisme.&nbsp;<\/span><strong><em><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">L&apos;optimisme est la croyance ind&eacute;fectible en un avenir radieux, mais il permet &agrave; la r&eacute;alit&eacute; d&apos;exister.<\/span><\/em><\/strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">&nbsp;Je crois que la complaisance n&apos;a pas sa place dans une positivit&eacute; aveugle, ou comme nous l&apos;appelons, une sorte d&apos;optimisme aveugle.<\/span><\/p>\n<p><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Ainsi, par exemple, nous pouvons &ecirc;tre dans la noirceur, nous pouvons &ecirc;tre en difficult&eacute;, et nous pouvons &ecirc;tre en lutte. Et l&apos;optimiste dit, regardez, ce sont des temps difficiles, et je ne sais pas combien de temps nous allons passer dans ces temps difficiles, mais ce qui est n&eacute;cessaire, c&apos;est que nous nous rassemblions, travaillions dur, prenions soin les uns des autres, et je suis confiant que nous traverserons cela et en sortirons plus forts que nous ne sommes entr&eacute;s.<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Voil&agrave; &agrave; quoi ressemble l&apos;optimisme.&nbsp;<\/span><\/strong>\n  <\/li>\n<li><strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Mais une chose tr&egrave;s importante de plus: je ne crois pas que l&apos;on puisse &ecirc;tre optimiste sans un travail acharn&eacute; et consid&eacute;rable.<\/span><\/strong>\n  <\/li>\n<li><strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Oui, l&apos;optimisme demande beaucoup de travail acharn&eacute;.<\/span><\/strong>\n  <\/li>\n<\/ul>\n<p><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Parce que le monde est difficile, et les march&eacute;s sont difficiles, et tout ne se passe pas comme nous le voulons.&nbsp;<\/span><strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Je n&apos;ai peut-&ecirc;tre pas toutes les r&eacute;ponses pour vous, mais en ce qui concerne votre entreprise immobili&egrave;re, je peux vous faire gagner!<\/span><\/strong><\/p>\n<p><strong><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Appelez-moi aujourd&apos;hui!<\/span><\/strong><\/p>\n<p><span style=\"font-size:10pt;font-family:'DM Sans',sans-serif;\">Samir, entra&icirc;neur en chef, coach<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>\t\t\t  <a href=\"https:\/\/osecoaching.myshopify.com\/pages\/le-coaching-one-on-one\" target=\"_blank\" style=\"text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2024\/11\/CoachingONEONONE.jpg\" alt=\"\" width=\"420\"><\/a>\n      <\/td>\n<p>           <!-- Colonne droite (publicit\u00e9s) --><\/p>\n<td width=\"35%\" style=\"padding: 10px;vertical-align: top;border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/products\/le-boot-camp-ose-coaching-2026\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/1\/Video-edp.jpg\" alt=\"\u00e9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/collections\/ecole-de-prospection\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/2\/EDP.jpg\" alt=\"\u00c9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/collections\/programme-de-formation-et-perfectionnement-pour-adjointe-en-courtage-immobilier\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/1\/adjointe.jpg\" alt=\"Pr\u00e9sentation d'inscription\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/www.youtube.com\/watch?v=hE2Q8NLXh7Y\" target=\"_blank\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/1\/Video-nro.jpg\" alt=\"\u00e9cole de prospection\" width=\"240\" height=\"auto\" style=\"display: block; margin-bottom: 20px;\" border=\"0\"><br \/>\n                <\/a>\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"border-collapse: collapse;font-size: 10px;line-height: 1.5;\">\n                <a href=\"https:\/\/osecoaching.myshopify.com\/products\/nro-quoi-dire-comment-le-dire-et-quand-le-dire\" style=\"text-decoration: none;\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.osecoaching.com\/mailing\/2026\/2\/NRO-2.jpg\" alt=\"Formation NRO\" width=\"240\" height=\"auto\" style=\"display: block; 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